Store Visit: Zelen Home

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Last week, I was in Los Angeles for meetings with various production companies about a possible TV show I’m thinking about doing.  Yes, it’s very “Hollywood,” but I’m still a Pennsylvania boy at heart when I’m traveling in LA.   I tend to fly in and fly out as quickly as possible, so I can get back home to the bucolic woods of my Pennsylvania home. 

But there are highlights and favorite spots that I do love.  One of them is Zelen Home (8055 Beverly Blvd., Los Angeles, CA 90048).  It’s owned and operated by Dan Zelen, who has a philosophy that his store only stock items you can’t find anywhere else.   Lots of one-of-a-kind pieces, a mix of vintage and new, just available at one store, in one state, in one city: Los Angeles.

The store is stocked with styling and decorating ideas, too.  Like taking a collection of paperback books and just simply tearing off the cover to reveal stacks of white books.  Stacked on a wall, it feels very Anthropologie meets library.  Sure, it works better in a store environment, but it does remind you that the best ideas don’t have to cost a lot.  It all comes down to the execution.

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Here’s another idea.  Silverleafed pinecones.   I wish I could find that blog post I did years ago where I took shells, branches and other found objects in nature and silver leafed them.  I wanted to do it as a project for the now defunt Country Home magazine, but my colleagues passed on the idea.   Was I ahead of my time?

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I was excited to see these ceramic peanut shell containers.  At a junk store a few months ago, I found one half of these peanut shells and wondered what on earth it was.   So, they DO have a matching top and they DO contain two “peanuts” on the inside.   If you can find these in your junk store adventures, pick ‘em up.  One of these is $80.

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And I snapped this pic because, well, I just liked it.  It demonstrates Dan’s creative skills at putting a hodge podge of items together into a cohesive collection.   I talk all the time how I like to “curate” a home when I’m putting it together, picking and editing through everything and trying to make random objects just work together.   This is a great example of that.   Artwork…metal tools…random faux deer heads.

4 Comments

  1. Dan Zelen says:

    Hello Danny,
    Hope that you are well and love that you keep stopping into the shop. Michael Andrews did the styling details that you mentioned here and his merchandising talents keep getting better all of the time. Stay well and we will keep trying to be different!
    Sincerely, Dan.

  2. Bromeliad says:

    Very cool. I always wonder if the people who put those artful store displays together are heartbroken when something gets sold.

  3. Tommy says:

    What an awesome store! If I’m ever in LA, I will have to check it out. Great pictures, too, Danny!

  4. Rosie says:

    Mike does an excellent job of putting the store together! It never ceases to amaze me! The items in the store are truly unique and always worth popping in to check out new stuff…