Last week, in the 100 degree weather heatwave that was hitting the East Coast, we celebrated Christmas.
Christmas. In. July.
Let me explain: to properly show the upcoming holiday eco merchandise coming from my retail partner JCPenney, we create editorial lookbooks for all of the press out there. As a former magazine editor, I was used to picking products to feature in our magazines in the middle of summer. Now, I get to be on the other side of the table by producing one of these lookbooks that I used to conveniently flip thru at my desk and flag items to shoot. I miss the convenience of sitting in my air conditioned office a tad bit now….
But before we shot Christmas, we had one lovely shot to do outdoors to feature some brand new organic cotton crib bedding that’s coming out now at JCPenney. Isn’t this shot gorgeous?
We rented the Carousel Farm Lavender in Bucks County, PA as our backdrop for this year’s shoot. The farm is one of the largest all-organic lavender farms in the country and I can’t believe it’s only 15 minutes away from my house! Open on Saturdays, it’s definitely worth a visit if you’re in the area. The entrance to this garden was the perfect backdrop to use to show the colorful and eco crib bedding.
At the farm, this white horse was wondering what all the fuss was about. He was the perfect model for us and you’ll soon see he is lots and lots of shots in our lookbook. He loved having his photo taken!
When we do these lookbook shoots, something that always strikes me as funny is that the area we’re shooting looks absolutely perfect in every single way. Here’s a cozy living room set-up we created in the guest house to showcase all of our winter products. It looks perfect, right?
But behind the camera, chaos. By the way, say hello to our new helper Heather who is taking a well-deserved break here. I’m not sure she knew what she was getting into when she agreed to help on this shoot! Heather has done some pretty random things for me lately: collected dryer lint for a Today Show segment and now helped create Christmas in July.
And one more sneak peek: all of the faux fur products coming out this Fall from JCPenney. See the wreath? I made that…. it’s our JCPenney men’s neckties I simply wrapped arounda wire wreath frame. Looks easy…..but I swear, I thought I was going to grab one of those ties at one point and just tie it around my neck to put me out of my misery!