Behind the Scenes at ShopNBC
August 9th, 2010This weekend, I was in Minneapolis to help spread the joy and love of our USDA-certified organic bath and beauty line, Wholearth Beauty and Bath. Thank you everyone who called in to say how much they loved the collection and I hope everyone who picked up the phone or went online at shopnbc.com to try the line loves it as much as I do.
If you missed the showings, you can always go to shopnbctv.com and search “Wholearth” to watch the shows on video as well.
I thought it would be fun to take you on a behind the scenes tour of what it takes to go on-air at ShopNBC. Above is the studio where we presented Wholearth. Just minutes before I show was to go on-air, they were presenting a beautiful jewelry show, which meant I would have minutes to get my act together!
All of our products are beautifully layed out by the show’s stylist on these rolling carts. There are three sets of everything: one set for the table to do camera shots, one set for me to use and one set for the host to use. If there was just one set total, we’d all be fighting to get our hands on it, so this is a nice way of keeping calm on the set!
The Wholearth USDA certified body wash is the only organic body wash on the market today and is totally sulfate-free. Almost every body wash on the market today has the SLS chemical in it, a synthetic chemical that creates “foam” when activated with water. I believe many people are looking for SLS-free washes and we found one that richly lathers using just coconut oil instead of SLS. I needed a bowl of water to demonstrate that on-air, and here are my choices for this weekend’s airings!
Our model Winston Hewett backstage working away. Not only is she our model to help demonstrate products on-air, but she’s one helluva an entrepreneur! I loved spending down time with her backstage sharing stories about our jobs in “the industry.”
My “cheat” sheets. Sometimes I need some reminders of all the individual ingredients and notes in each product. Here’s my blue card for Wholearth #4 fine fragrance.
There are four camers and monitors in front when you go on-air. I also wear an earpiece where the producer of the show can talk to me as well. It can be overwhelming! When a caller calls in, I hear them talking to me through the ear piece and then I talk back to them either through my camera (on the left) or in the middle when the host and I are both talking. If you watch my shows at shopnbctv.com, you can see it took me a while to figure this all out.
We’ll be back soon at ShopNBC not only with new Wholearth shows, but with new exciting products. The solid perfumes….I…can…not…wait.


















