I’ve been working hard on the launch of new fragrance “Danny Seo Reserve” launching this Fall on HSN and on Sephora.com. One of the hero ingredients we use in the scent is natural oil from the vetiver grass plant. It’s earthy, beautiful and adds a luxurious note to the scent. I’m proud to say the grass is grown in Haiti and employs local citizens as a very viable business. Instead of a hand-out to help the people of earthquake ravaged Haiti, we are creating jobs that produce a truly luxurious and sustainable product.
The other day, I ordered some raw vetiver roots to have on hand at home and the box arrived!
The oil and scent comes from the roots of the vetiver plant, not the actual blades of grass. As you can see, the roots are long and strong. When I opened this box, the fragrance was so deliciously overwhelming!
Right now, the whole raw vetiver root bundle is nicely packaged in a glass apothecary jar in my office. Perhaps I’ll bring it down with me to HSN when we debut so I can show and tell how it works when we launch our scent.
I’ll share more on the perfume, its notes and how it smells and looks very soon here at Daily Danny!