Christmas in July

August 6th, 2013

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A few weeks ago, in 100 degree heat in New York City, my team set up the very first Danny Seo Christmas in July media preview at the Eventi Hotel.      Christmas in July events are for magazine editors who are beginning to select gifts for their December issues that feature their picks for the best gifts for your family, friends, co-workers, neighbors and even pets.

Since our Danny Seo line—sold at stores like TJ Maxx, Marshalls and  HomeGoods—has a lot coming out this holiday season, I thought it would be appropriate to put everything together in one space and showcase them off!     Here is some of our holiday assortment including reusable burlap gift bags adorned with cute holiday sayings.

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We also launched my new organic wine line called Danny Seo Philosophy coming out in stores later this year.

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The spacious event space at the Eventi was perfect.   This long table was perfect to showcase our handmade recycled driftwood holiday decor.   Don’t you just love the wreaths?

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Who wouldn’t love to get this 3-in-1 wooden game set from our holiday puzzle and game line?  It has backgammon, checkers and chess.   I adore the chess pieces: they feel handcarved and very organic.

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An overview of the lovely event space.    Many thanks to the over 50 magazine editors who came to see what I have coming in my very first Christmas in July event!


April 22nd, 2013



It’s Earth Day!

Which also means one more thing: It’s also my birthday.

And just like that, I’m 36.


Would you do me the honor to celebrate my 36th birthday by leaving a comment on what one thing is the favorite thing you’ve learned here at Daily Danny?

It would mean a lot to me on this momentous day.

Happy Birthd…er, Earth Day everyone!

Upcycling Ideas for Valentine’s Day

February 4th, 2013



Valentine’s Day is around the corner so I thought I’d share some cute ideas from my latest book Upcycling Celebrations with you.

I love this upcycling project because it involves old crayons and a silicone candy mold.    Just melt old crayons to make whatever color you want (of course, I chose brown to mimic chocolate), and pour into a silicone mold from the craft store.  Chill, pop and give in a vintage candy box.



This project actually came to fruition at Starbucks of all places: I ordered one of their protein platters that had some fresh grapes on the vine.  Took the vines home, glittered them and thought they made really pretty coral-like pieces.   Our brilliant stylist added some paper hearts and voila!  Glittery V-Day mini arrangement.



This one involves some plastic bottles from the recycling bin, stick on letters (or tape cut into the shape of letters) and plastic spray paint.

Just stick a letter on the front and back of the bottle (making sure they “mirror” each other), spray with two coats of plastic spray paint, dry, remove stickers.

LOVE bottles!



And my fave: take old styrofoam packaging (from when you buy something like TV) and a heart shaped cookie cutter.  Punch out heart shapes and stick into branches from the yard.   Display.




West Coast Adventures

December 27th, 2012

Before the Christmas holiday, I was in Los Angeles and San Francisco on a whirlwind of work.  Here are some snapshots of where I was, who I met and some things I’ve seen!

Love the oversized Japanese style lights inside of Gump’s department store in San Francisco.

Since Santa didn’t bring me these organic “etched” cocktail glasses for Christmas, looks like I’ll have to pick them up myself next time I’m in SF.

Interesting juxtaposition of graffiti and refined style at Restoration Hardware in Beverly Hills.    Plopped myself on the sofa a few minutes before the Stella McCartney holiday party.

In front of the Ford CMAX hybrid car at the Stella McCartney holiday party.  My friends at Ford graciously sponsored the party with proceeds benefiting the Hammer Museum.    I just got one of these cars and LOVE LOVE LOVE it.    Thanks to my pals Jenna Elfman, Holly Robinson Peete and Angela Lindvall for coming!

Speaking of Holly!!   She’s wearing vintage Stella too.

And at Anthropologie, saw this upcycled collage/painting/art installation using broken china and pottery pieces and paint to make this portrait.    Very Anthro, right?

Costume Ideas

October 30th, 2012

Here are some of my favorite upcycled Halloween costumes from Upcycling Celebrations. This “bat dog” piece still ranks up there: cardboard, chalkboard paint, chalk and ribbon…. that’s all you need!

A butterfly costume any girl would love.   It’s cardboard from an old box covered in paint, stickers and glitter…

Popcorn boy!   Upcycled cardboard and old styrofoam peanuts to make the popcorn…

And the easiest one of all: Angry as Hell mask.    Cereal box painted black, wire, and an old pillow ripped open and twisted around the wire.

Yep, and that’s me.    But I’m not really angry as hell.