Who Knew? New Balance Made in the USA
A very very long time ago, I met with a very famous fashion designer for a meeting and commented that one day I hoped I would be able to design and sell my own products and that they would be manufactured in the USA. He said, “that’s impossible. There’s no way you’re going to make any money by hiring American workers.” Flash forward 10 years later, and I’ve got a mattress line that’s made in multiple factories around the USA and a USDA-certified bath and beauty line manufactured in the USA, too. So, Mr. Famous Designer, take that.
A press release that came in my inbox intrigued me. It was from New Balance, the athletic sneaker company, tauting the fact they are the ONLY athletic company that still makes all their sneakers right here in the USA. They just released a documentary video (above) that shows all the workers who make the shoes from start to finish in one of five factories in the Boston area. Keep in mind not all New Balance shoes are made in the USA—many are still made in China—but there are many models of both men’s and women’s sneakers of all types that are manufactured here. The New Balance website does point out which models are made in the USA.
I never even thought about my sneakers (other than how to recycle them) until recently. But now I’m more inclined to buy my next pair of sneakers from New Balance knowing they are American made and manufactured not too far from where I live! In a tougher economic climate, there’s something refreshing about knowing the products I’m purchasing for myself and my home can also be helping Americans stay employed. I know it’s impossible to buy everything made in the USA, but it doesn’t mean we can’t try and we can’t support those brands that are made right here.
You can learn more about New Balance and their American success story here: http://www.newbalance.com/USA/