Introducing Shaw Floors Tigressa
Even though I sometimes I use this blog to complain about my hectic travel schedule, I guess the reality is this: if I hated it so much, I would just stop. But even with the early call times, airline drama and jet-lagged fogginess, I love what I do and I love I get to see so many things at so many different places.
Last week, I was in Dalton, GA (Carpet Captial of the World!) to spend the day with the friendly folks at Shaw Floors to learn all about a new green product they just launched with Carpet One called Tigressa. Throughout my whole house, I installed eco-friendly Shaw Floors when I was renovating it—-faux bois wood looking tiles in the kitchen, recycled Epic hardwood floors throughout, Anso Nylon-6 recycled wall-to-wall carpet in the bedrooms—that I was excited to see how their products were made and tested and learn how they really, truly are a green company.
First, the eco part: The CCA Green Select designation helps consumers figure out which flooring products are “the earth-friendly choice” in their family of products. The material that Shaw manufactures and recycles—called Anso 6 Nylon—a cradle-to-cradle certified material that can infinitely be recycled forever and ever back into carpet. When Anso 6 Nylon is made into carpet, it can be shredded back down when it’s time to replace it and remade into new carpet and that recycled carpet can be remade into new carpet. Over. And. Over. And. Over. And. Over. This new Tigressa carpet has earned this Green Select label.
Tigressa technology is precision-engineered to actually be thinner and more fine than human hair, which results in a softer, more resilient type of carpet. The densley tufted microfibers equals carpet that is less prone to matting, crushing and wear than traditional wall-to-wall carpets. In other words, it’ll look newer, longer.
Inside Shaw’s design facilities, there is a mini factory completely set up solely for the purpose of research and development. A typical factory is many times the size of this one, but here they can do small runs of new designs, colors and fibers without disrupting the day-to-day operations of their typical Shaw Floors factories.
Of course, in my “upcycling anything” mind frame, I saw this cart of nylon fiber and my first thought “this would makea great firewood cart for a home.” And then I spent 5 minutes trying to figure out who made this rolling cart….
Getting a preview of the whole line with Kathy Young, Director of Creative Services for Shaw. She is really the brains behind the look of all the beautiful floors at Shaw and it was a real treat to get a personal consultation on the new line with her!
And coming back to why we’re at Daily Danny today: Tigressa. Here’s a sample of their patterned product shot in a beautifully styled room. It’s surprising to me that beige/tan/khaki colored carpet is so popular in America when there are so many beautiful options out there in flooring. In my house, I have deep navy blue (almost black) carpet in the bedrooms and it contrasts so well with the dark wood beams and dark gray walls. Imagine your favorite boutique hotel room and how they play textures and colors against each other to create beautiful spaces; why not try it at home?
Speaking of interesting patterns, what do you think of this one? It’s a conceptual pattern for the Shaw Tigressa line that is in development. The designers asked me for my opinions on a few patterns in development and this one was my clear winner. Wouldn’t you love to have this in your home?
Okay, so here are the details:
Tigressa is available exclusively at CarpetOne, Flooring America and Flooring Canada stores right now.
To help launch it, these retailers are doing a major campaign to help save the tigers left in their natural wilderness. With less than 4000 tigers left, it’s key actions are taken to protect them and their habitat. From the retailer’s website:
For all Tigressá sales made between May 16 and August 20, 2010, we’ll donate a portion of the proceeds to the National Fish and Wildlife Federation’s Save the Tiger Fund (STF). STF sponsors effective efforts to stop the killing of wild tigers, enabling them to recover and flourish, and empowers local people to live in balance with natural resources, providing tangible benefits to them whenever possible.
And one each Tweet you make using the “#Tigressa” mark in your tweet, they’ll donate $1 to the campaign as well. I’ve just tweeted “I just donated one dollar to help save the tigers with the help of #Tigressa carpet. Please retweet to spread the word!”
As I write about in my syndicated column Do Just One Thing, if you just tweet today #Tigressa, you’ll give a dollar to save the tigers! How easy is that?