Well, it's pretty exciting and fun to announce that my Simmons Natural Care by Danny Seo line of green mattresses are now available in New York City at Bed, Bath and Beyond.    It's actually the only Bed, Bath and Beyond in the country to sell mattresses and it's the only NYC store to carry the Natural Care line.   

I stopped by the store recently to say hello to the sales associates and thought I'd share some pics.   Up above are the two models of Natural Care—plush and firm—on the sales floor.

It's a little surreal to see my picture making a bed in a store selling beds.   I remember this photo shoot we did down in Georgia at one of the most beautiful places I've ever been called Serenbe.   It's so interesting to see ideas go for concept, to photo shoot, to headboard in store.  

Also at Bed Bath and Beyond, they had a whole "Green" section selling eco food and cleaning products, too.   Look at this row of green cleaners!    I see lots of Method products here:  The dryer sheets, shower spray, all purpose wipes, laundry detergent, wood cleaner, Go Naked dish soap…goes on and on…

And a reusable tote bag with the name of the eco market:  Verdi.    Green!  

And a look outside of the "store within a store" at Bed Bath and Beyond.

Spending time in this store makes me wonder when the NYC store for JCPenney will be ready and open.  I can't wait for that to happen in 2009.   It'll be a really exciting day!

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